AI Insights · Timothy · January 2023
Top 5 Beauty Retail Apps in Nigeria Q4 2022 Performance
Explore the performance metrics of the top 5 beauty retail apps in Nigeria for Q4 2022, including weekly downloads and active users.
In Q4 2022, the top 5 beauty retail apps in Nigeria exhibited varied performance trends across weekly downloads and active users. Here is a detailed analysis of their performance.
Fragrances.com.ng from Webiators saw fluctuating weekly downloads, starting at 154 in late September and ending at 75 in late December. The highest download count was 180 in the week of November 7.
Boutique Skin Envie showed a significant variation in weekly downloads. The app peaked at 706 downloads in the week of October 10 but saw a dramatic drop to 0 by the end of November.
Cheap Makeup for Women by camil bauer experienced a moderate decline in weekly downloads, starting at 157 in late September and decreasing to 76 by the end of December.
Purplle Online Beauty Shopping from Purplle.com showed consistent weekly active users, ranging from 321 to 445 throughout the quarter. Weekly downloads, however, were more erratic, peaking at 102 in early November and dropping to as low as 5 in late December.
Nykaa - Beauty Shopping App from Nykaa.com maintained a relatively stable number of active users, fluctuating between 741 and 847. Weekly downloads were more variable, with a high of 82 in early November and a low of 9 in mid-October.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.
